Campaign-ready assets
Landing pages, messages, and offers are structured before traffic is pushed into them.
Grow Fast
Grow FastYou've got customers. But not enough of them, not fast enough.
Getting found and being trusted are the foundation. But growth means turning that foundation into a consistent, scalable stream of new customers — through the right channels, in the right order, without burning your budget on things that don't work for your type of business.
40×
5×
83%
SEO & content marketing
The channel with the highest long-term return. By far.
Every blog post, guide, or article that ranks on Google is a salesperson that works for you every day — for free. SEO takes time to build, but once it compounds, it becomes the most efficient customer acquisition engine you have.
We build the content strategy, the pages, and the structure that turns your expertise into inbound customers you didn't have to pay for.
SEO and content deliver 7–22× return on investment — the highest of any marketing channel. Medium-to-long payoff window, but compounding returns from 6 months onwards.
Organic Acquisition
Organic traffic — month 3
+180 visits / mo
Organic traffic — month 6
+640 visits / mo
Organic traffic — month 12
+2,100 visits / mo
Cost per visitor vs paid ads
~8× cheaper than PPC
Email marketing
The people who already said yes to you are your fastest path to more revenue.
Your email list is the only marketing channel you own outright. No algorithm. No ad cost. No platform changing the rules. A well-run email programme — newsletters, drip sequences, abandoned-cart flows — consistently outperforms every paid channel on return.
We set up the lists, the automations, and the sequences that turn interested people into paying customers without you sending a single email manually.
Email delivers 22–40× ROI — the single highest return of any marketing channel. Low monthly cost, short-to-medium payoff window. Abandoned-cart email sequences alone return ~36× what they cost.
Email Automations
Welcome — here's what happens next
Thanks for signing up. Over the next few days we'll share...
Open rate: 48% · Click: 22%
Quick question before you go
You looked at [service] but didn't book. Was there something...
Open rate: 61% · Recovered: 18%
Results from last month's clients
Three businesses we worked with in October — here's what...
Open rate: 52% · Replies: 34
Paid search (Google Ads)
When you need customers now, not in six months, paid search is the fastest lever.
Google Ads puts you at the top of search results immediately — targeting people who are actively looking for exactly what you offer. You control the budget, you set the ceiling, and results start the day it goes live.
We set up the campaigns, the targeting, the ad copy, and the conversion tracking — so every pound or dollar spent is going to the right searches, not wasted on the wrong ones.
Paid search delivers ~2–3× return — lower than email or SEO, but immediate. Best used alongside organic channels, not instead of them. Results in weeks, not months.
Ad Conversion Funnel
Impressions
People who saw your ad
↓743
Clicks
Visited your page
↓89
Enquiries
Filled form or called
↓31
Customers
Converted and paid
Referral & partnership programmes
Your happiest customers are your most powerful growth channel. Most businesses never activate them.
Referred customers convert 3–5 times better than leads from cold ads. They arrive already trusting you, they close faster, and they tend to stay longer. A simple referral programme turns every satisfied customer into someone who brings you more.
We design and implement the programme — the incentives, the touchpoints, the follow-up — so referrals happen consistently, not just when someone happens to mention you.
Referred customers convert 3–5× better than cold leads. Very high ROI, low cost. Medium payoff window — results build as the programme matures over months.
Active Referrals
SK
Sarah K.
Referred 3 friends this month
MP
Marcus P.
Partner — local accountancy firm
JL
Jamie L.
Referred 1 friend — reward sent
Referral close rate: 68% vs cold leads at 14%
Conversion rate optimisation
Before you spend more to get more visitors, make sure the ones you already have are actually converting.
Most businesses focus on getting more traffic. But if 100 visitors land on your page and only 2 enquire, fixing that to 4 is the same as doubling your traffic — at a fraction of the cost.
We audit your pages, test what's stopping people from taking action, and fix it — faster load times, clearer calls to action, better landing page structure, and smarter lead capture.
CRO delivers high return on low spend — improving conversions from existing traffic before buying more of it. Immediate-to-short payoff window. High priority in all major consumer markets.
CRO Split Testing
Page speed improvement
Load time 4.2s → 1.1s
CTA rewrite & placement
Button copy and position
Landing page restructure
Pain → proof → action flow
AI chatbot & lead capture
24/7 qualification on-site
What it helps with
A clear role in the growth system.
Paid and organic coordination
Growth channels support the same buyer journey instead of competing with each other.
Follow-up that protects leads
Warm prospects get a clear path after they submit, click, book, or ask a question.
Every growth channel, ranked
What drives growth — and at what cost.
Not all channels are equal. Some deliver the highest returns but take months to build. Others are fast but expensive. Here's the full picture, ranked by return on investment.
Highest ROI — do these first
Fast results — paid channels
Organic & community — builds over time
What works for your type of business
The best channel mix depends on what you do.
The data is clear: channel fit matters more than budget size. Here's what works best by industry — based on real ROI benchmarks, not guesswork.
Local & service businesses
72% of people who search locally visit within 5 miles. Reviews, referrals, and local SEO are your core.
Local SEOGoogle reviewsReferralsGoogle Ads
E-commerce & B2C products
85% of shoppers check reviews. Email, social ads, and influencers drive the highest volume at acceptable cost.
EmailMeta adsTikTokAffiliatesSEO
B2B & SaaS
Content and LinkedIn dominate. Webinars generate warm leads at ~4× ROI. Email nurture sequences close the deal.
SEO & contentLinkedInEmailWebinarsReferrals
Travel & hospitality
96% of travellers read reviews before booking. TripAdvisor influences $60B in annual spend. Reviews are non-negotiable.
TripAdvisorGoogle reviewsInfluencersPaid search
Restaurants & cafés
Local SEO and review platforms drive discovery. Instagram and TikTok content raises awareness and drives footfall.
Local SEOYelp / OpenTableInstagramTikTok
Health & beauty
Before-and-after content on Instagram and TikTok performs strongly. Referral discounts and membership deals retain and grow clientele.
InstagramTikTokGoogle reviewsReferrals
How fast does it work
Some channels deliver this week. Others build the engine that runs for years.
Here's an honest picture of what to expect and when.
Immediate
CRO improvements liveAI chatbot & lead captureReview management active
Days to 2 wks
Google search adsEmail sequences launchedMeta / TikTok ads
2–6 wks
Referral programme activeInfluencer campaignsWebinar first runPaid social optimising
1–3 months
Email list growingReferrals compoundingLinkedIn organic gaining tractionEarly SEO signals
3–6 months
SEO pages rankingContent driving organic trafficPartnership channels active
6+ months
Compounding SEO & content libraryEmail list at scaleReferral flywheel established
What we set up
What Wodan sets up
The growth engine. Built properly, measured throughout.
Email list & automation
Sequences, drip campaigns, and newsletters set up and running — without you sending anything manually.
SEO & content strategy
A plan for the pages and articles that will rank for the searches your buyers are already making.
Paid search campaigns
Google Ads set up, targeted, and tracked so every pound goes to the right searches — not wasted ones.
Referral programme
The incentives, touchpoints, and follow-up that make referrals happen consistently, not just occasionally.
Conversion rate optimisation
Landing pages, CTAs, and load speed fixed so more of your existing visitors actually take the next step.
Tracking & ROI reporting
You see exactly which channels are bringing customers and what each one costs — in plain numbers, not marketing speak.
What changes
Expected shift
What you will observe once Grow Fast is active.
New customers arrive through more than one channel — you're not dependent on word of mouth or a single platform.
You know exactly what's working and what isn't. Budget goes to channels with evidence, not channels with hope.
The cost of acquiring each customer goes down as the compounding channels — SEO, email, referrals — start doing more of the work.
Growth becomes a system, not a scramble. You stop wondering where the next customer is coming from.
Choose your starting point